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UBDS Digital achieves B Corp Certification- a commitment to purpose-drive excellence

Samantha Durkin | digital lifecycle partner
1 November, 2024

We are thrilled to announce that UBDS Group, encompassing both UBDS Digital and Rayo, has become B Corp Certified! This achievement reflects our dedication to balancing purpose with profit and operating in ways that benefit our employees, clients, communities, and the environment.

What is B Corp Certification?

B Corp Certification recognises companies that meet rigorous standards of social and environmental performance, accountability, and transparency. The “B” in B Corp stands for “Benefit for all” — meaning certified companies commit to delivering positive impact to all stakeholders alongside profit. Achieving this certification involves a comprehensive assessment across the five core “pillars” of B Corp: governance, workers, community, environment, and customers.

The growing B Corp community

As of 2024, over 2,300 UK companies and 9,200 globally are B Corp Certified, spanning industries from retail to technology. UBDS Digital is proud to join this global movement of businesses using their influence as a force for good, exemplifying an increasing shift towards responsible business practices.

The B Corp Pillars

B Corp Certification measures impact across these key areas:

  1. Governance – To support ethics and transparency, we changed our Articles of Association and introduced organisational goals that align with purpose-driven standards.
  2. Workers – We are committed to our employees' well-being and career growth. Our competency framework promotes career development, while adherence to The Living Wage and benefits like the Bike2Work scheme further support our people.
  3. Community – We positively impact our communities by following ethical practices and establishing policies and processes that meet the highest standards.
  4. Environment – We continue to develop sustainable practices, focusing on environmental stewardship across operations.
  5. Customers – UBDS Digital is dedicated to serving clients responsibly and ethically, always aligning our services with customer values and needs.

What B Corp Certification means for UBDS Digital

For UBDS Digital, this certification affirms our commitment to purpose-driven practices and using business as a force for positive change. We are proud to align each project with the broader mission of benefiting all stakeholders, not just shareholders, and to be part of a movement of forward-thinking companies that prioritise societal impact.

Join us on our journey

Our B Corp journey underscores our commitment to ethical practices, environmental stewardship, and inclusive growth. We invite clients, partners, and community members to join us in building a future where business contributes meaningfully to society. Together, we can achieve exceptional outcomes that serve both our communities and our planet.

Samantha Durkin | digital lifecycle partner
Samantha Durkin
Head of Marketing

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