Privacy Policy.

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalised have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.
• Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to UBDS IT Consulting Ltd, Level 1 Brockbourne House, Mount Ephraim, Tunbridge Wells, TN4 8BS, England.
• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Country refers to: United Kingdom
• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
• Personal Data is any information that relates to an identified or identifiable individual.
• Service refers to the Website.
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analysing how the Service is used.
• Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• Website refers to UBDS IT Consulting, accessible from www.ubdsdigital.com
• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our website, services or communicating with us, we may ask you to provide certain personally identifiable information that can be used to contact or identify you.

Personal Data may include, but is not limited to:

• First name and last name
• Business email address
• Job title
• Company or organisation name
• Telephone number
• Enquiry details or message content
• Marketing preferences
• Information you provide when registering for events, downloading content, submitting forms or otherwise engaging with us

We may also collect business contact information from third-party B2B data providers, publicly available sources, events, referrals or business partners. This may include your name, business email address, job title, employer, business telephone number and professional profile information.

Where we use this information for business-to-business marketing, we may rely on our legitimate interests in promoting our services to organisations that may have a relevant business need for them.

We consider factors such as your organisation type, your role, seniority, sector and the likely relevance of our services.

You can object to receiving marketing communications at any time by using the unsubscribe link in our emails or by contacting us.

We maintain suppression lists, including unsubscribed and “do not email” records, to ensure we respect marketing opt-outs.

Usage Data

Usage Data is collected automatically when you use our website or services.

Usage Data may include information such as your device’s Internet Protocol address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, referral information, unique device identifiers and other diagnostic data.

When you access our website or services by or through a mobile device, we may collect certain information automatically, including the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile internet browser you use, unique device identifiers and other diagnostic data.

We may also collect information that your browser sends whenever you visit our website or access our services by or through a mobile device.

Website Analytics, HubSpot and CRM Data

We use HubSpot to support our customer relationship management, marketing automation, website analytics and reporting activities.

Where permitted by your cookie preferences, HubSpot tracking technologies may collect information about how visitors interact with our website, including pages viewed, links clicked, referral information, IP address, browser and device information, online identifiers and similar usage data.

If you voluntarily submit information through a form on our website, such as your name, business email address, job title, company name, telephone number or enquiry details, we may store this information in our HubSpot CRM.

We use this information to respond to your enquiry, manage our relationship with you or your organisation, provide requested information, and, where permitted by law, send relevant business-to-business communications about our products, services, events, insights and offers.

HubSpot processes this information on our behalf as our service provider.

Information from Third-Party Social Media Services

We may allow you to interact with us through third-party social media services, such as LinkedIn or other platforms.

If you interact with us through a third-party social media service, we may collect information associated with your account or interaction, such as your name, business contact details, profile information, company information, messages, comments or engagement with our content, depending on your privacy settings on that service.

Your use of third-party social media services is also subject to the privacy policies and terms of those services.

Cookies and Similar Tracking Technologies

We use cookies and similar tracking technologies to support the operation of our website, improve and analyse our services, understand visitor activity, personalise content where applicable, and measure the effectiveness of our marketing.

Tracking technologies may include cookies, web beacons, pixels, tags, scripts, link tracking and similar technologies.

Where cookies or similar technologies are not strictly necessary, we will only use them where we have obtained any consent required by applicable law. You can manage your cookie preferences through our cookie banner or preference centre.

You may also be able to instruct your browser to refuse cookies or indicate when a cookie is being sent, although some parts of our website may not function properly if cookies are disabled.

The technologies we use may include:

Cookies or Browser Cookies

A cookie is a small file placed on your device. Cookies may be “Session” cookies or “Persistent” cookies.

Session cookies are deleted when you close your web browser. Persistent cookies remain on your device after you go offline or close your browser and may be used to remember your preferences or recognise your device when you return to our website.

Web Beacons, Pixels and Tags

Certain sections of our website and our emails may contain small electronic files known as web beacons, pixels, tags or clear gifs. These technologies may be used to count users who have visited pages, opened emails, clicked links, viewed content or interacted with our communications.

Scripts and Similar Technologies

Scripts and similar technologies may be used to collect and analyse information about how our website and services are used, to improve functionality, performance and reporting.

Types of Cookies We Use

Necessary / Essential Cookies

Type: Session cookies
Administered by: Us or our service providers

These cookies are essential to provide services available through our website and to enable you to use certain features. They help to authenticate users, maintain security, prevent fraudulent activity and provide services you have requested. These cookies cannot usually be switched off because they are necessary for the website to function.

Cookies Policy / Notice Acceptance Cookies

Type: Persistent cookies
Administered by: Us or our service providers

These cookies identify whether users have accepted or set preferences for the use of cookies on the website.

Functionality Cookies

Type: Persistent cookies
Administered by: Us or our service providers

These cookies allow us to remember choices you make when using the website, such as preferences, settings or information you have previously entered. Their purpose is to provide a more personalised experience and avoid you having to re-enter preferences each time you use the website.

Analytics and Performance Cookies

Session and persistent cookies

Administered by: Us and our analytics or marketing service providers, including HubSpot where applicable

These cookies help us understand how visitors interact with our website, which pages are visited, how users arrive at our website, how long they spend on pages, and how our website performs. We use this information to improve our website, services and marketing activity.

Where required by law, we only use analytics and performance cookies with your consent.

Marketing and Tracking Cookies

Type: Session and persistent cookies
Administered by: Us and our marketing service providers, including HubSpot where applicable

These cookies and similar technologies may be used to understand your engagement with our website, content and marketing communications. They may help us measure campaign performance, tailor business-to-business communications, and understand the relevance of our services to your organisation.

Where required by law, we only use marketing and tracking cookies with your consent.

Email Tracking and Link Tracking

Our marketing emails may contain tracking technologies such as pixels, web beacons and tracked links.

Email tracking pixels are small invisible image files that help us understand whether an email has been opened. Link tracking allows us to understand whether links in our emails have been clicked.

These technologies may collect information such as your email address or contact identifier, device and browser type, IP address, time of interaction, open statistics and click activity.

We use this information to measure campaign performance, improve the relevance of our communications, maintain our contact records, and manage marketing preferences and suppression lists.

You can opt out of receiving marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: To attend and manage Your requests to Us.
• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.
• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
• With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including to manage our relationship with you or your organisation, respond to enquiries, provide services, send relevant business-to-business communications where permitted by law, comply with legal obligations, resolve disputes, maintain suppression records and demonstrate compliance with data protection laws.

When personal data is no longer required, we will delete it, anonymise it or securely archive it in accordance with our retention procedures.

We may retain limited information on suppression lists where necessary to ensure we continue to respect unsubscribe requests, objections and “do not email” preferences.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of Your data and other personal information.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children’s Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: hello@ubdsdigital.com