Publication:
TechFinitive
post date:
October 13, 2025
Hybrid cloud is all the talk about how it is the way forward for modern IT - but that doesn’t mean enterprises are getting it right. While blending on-prem and cloud environments promises flexibility, cost efficiency and agility, many organisations still fall into the same traps: spiralling costs, unmanaged legacy systems, complex operations, and limited visibility over where workloads actually run.In this article by Maxwell Cooter, Matt Johnson, CEO of Rayo (a sister company of UBDS Digital), contributes and shares practical insights into why hybrid cloud strategies often falter and what leaders can do to correct course. He highlights the operational complexity of managing workloads across environments, the unpredictability of cloud pricing, and the challenge of integrating legacy infrastructure - along with clear guidance on adopting “cost-conscious design,” setting sensible scaling limits, and building frameworks that give teams real control.For organisations already on the hybrid journey - or struggling to make sense of it - Johnson’s contribution underlines a simple truth: success depends not on switching everything to the cloud, but on building a strategy that balances governance, cost visibility, and technical realism from day one.