Publication:
MSP Channel Insights
post date:
April 9, 2025
Steve Prescott-Jones argues that the evolution to MSP 3.0 isn’t marketing hype. It’s happening now, but unevenly across the sector. Rather than just automating traditional services, MSP 3.0 requires a fundamental shift toward strategic enablement, blending professional and managed services to meet rapidly changing buyer expectations.According to Steve, today’s clients want more than reactive support: they expect partners to behave like agile teams that deliver value in days, not weeks, using automation and iterative delivery to accelerate time-to-outcome. He also stresses that while AI is widely discussed, most real implementations remain in the experimental phase meaning MSPs must balance promise with pragmatism.For Steve, the winners in MSP 3.0 will be those who evolve beyond the old playbook, embracing new delivery models and reshaping engagement around business outcomes, integrated security, and ongoing innovation, rather than simply managing infrastructure.
